Every realtor follows the same pattern, but it is critical to understand that people do not buy listings; they buy a way of life. As a real estate agent, you must be creative when marketing your listing. When marketing your real estate listing in a difficult market or with unique properties, it is critical not to simply repeat specs and data. Instead, create a unique narrative in your marketing about what it’s like to live in a house.

Coming up with new ideas will help you differentiate yourself in an industry where new marketing tools are constantly being introduced, allowing you to sell your homes faster. If you have a difficult listing that is accumulating more days on market, here are some creative ways to market that “hard-to-sell” listing on which you have been attempting to close a deal.

Retarget web visitors with real estate images and emotional Ad copy.

When people are looking for a new home or office space, it is common for them to scour the market for various options before contacting a realtor. Through retargeting, you can take advantage of this opportunity to ensure that your listings are quickly sold or rented out. You must obtain high-quality photographs. Learn how to take beautiful real estate listing photos, including how to use artificial or natural lighting, how to plan indoor and outdoor shots, and how to improve curb appeal.

Video footage of the space.

High-quality video footage of a space entices remote homebuyers who want to schedule viewings before arriving at the property, as well as renters of higher-end vacation properties. Few things impress potential buyers more than real estate videos when it comes to creating an all-around experience. Video tours give you more creative license to showcase angels and depth, allowing you to better showcase the space. It demonstrates how things interact and allows people to imagine themselves living in that exact space. Furthermore, including mood music or a narrative that elicits emotional responses that prompt customers to act.

Referral-based incentive program.

If you don’t already have one, start compiling a list of people you can rely on to offer you reliable referrals. Consider the kinds of occupations and employment functions that frequently interact with your target market. For instance, you might list marriage counselors, financial planners, and mortgage bankers if you concentrate on selling starter homes in your community. You might get in touch with them, discover someone in your referral network, and provide them with your referral bonuses.

Mentally re-list the property

Sometimes you have to “mentally re-list” a difficult listing. It can be helpful to act like you just got the listing again after some time has gone by and the property has had its peak of showings. It is important to think of creative ways that will help your sellers realize they need to either make some updates to the home or lower the price. 

Manage the process carefully 

It is crucial to manage the process for sellers and make sure that they have realistic expectations. If they want to sell their homes without making any updates, they may have to lower the price after 30 days in the market. They may also have to invest in some home improvements if they want to be able to sell quickly or at a certain price. After a certain time period, your sellers must be mentally prepared to lower the price if needed. 

Don’t give up on a good listing

After you have persuaded your sellers to either make upgrades or change the list price, but the property through your marketing cycle again. You may need to present a 60-day marketing plan or a 30-day marketing plan during the listing to keep it. Turning a property around whether you are responsible to rent it or sell it can be tough, especially when you’re in a buyer’s market. But don’t give up on a difficult listing, know that you can manage the process for a seller to get their homes sold successfully.